Neil A. Morgan

Neil A. Morgan

Selected Publications

Examining Why and When Market Share Drives Firm Profit (739.79kB)
Abhi Bhattacharya, Neil A. Morgan, & Lopo L. Rego (2022)
Journal of Marketing, 86(4), 73-94
Marketing Performance Assessment and Accountability: Process and Outcomes (1.11MB)
Neil A. Morgan, Satish Jayachandran, John Hulland, Binay Kumar, Costas Katsikeas, & Agnes Somosi (2022)
International Journal of Research in Marketing, 39(2), 462-481
Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities (426.17kB)
Bhattacharya, Abhi, Neil A. Morgan, & Lopo L. Rego (2021)
Journal of Marketing Research, 58(1), 202-222.
A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research (246.76kB)
Morgan, Neil A. & Robert S. Lurie (2021)
Journal of Marketing, 85(1), 184-9
Upper Echelons Research in Marketing (1.40MB)
Kimberly A. Whitler, Ben Lee, Ryan Krause and Neil A. Morgan (2021)
Journal of the Academy of Marketing Science, 49(1),198-219.
The Impact of Unprofitable Customer Management Strategies on Shareholder Value (0.98MB)
Hui Feng, Neil A. Morgan & Lopo L. Rego (2020)
Journal of the Academy of Marketing Science, 48:246–269
Accounting for Intangible Assets: The Strategic Performance of Marketing (467.63kB)
David W. Stewart and Neil A. Morgan (2020)
Book Chapter
Research in Marketing Strategy (1.19MB)
Neil A. Morgan, Kimberly A. Whitler, Hui Feng & Simos Chari (2019)
Journal of the Academy of Marketing Science, 47(1), 1-26
Reflections on Publishing in the Journal of Marketing (178.81kB)
V. Kumar, Vikas Mittal, and Neil Morgan (2018)
Journal of Marketing, 82(6) 1-9
Marketing Capabilities in International Marketing (402.14kB)
Neil A. Morgan, Hui Feng, and Kimberly A. Whitler (2018)
Journal of International Marketing, Vol. 26, No. 1, 61–95
Strategic Goal Accomplishment in Export Ventures: The Role of Capabilities, Knowledge, and Environment (786.75kB)
Stavroula Spyropoulou, Constantine S. Katsikeas, Dionysis Skarmeas & Neil A. Morgan (2018)
Journal of the Academy of Marketing Science, 46:109-129
An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions (563.60kB)
Brian Chabowski, Pinar Kekec, Neil A. Morgan, G. Tomas M. Hult, Travis Walkowiak, and Blake Runnalls (2018)
Journal of International Marketing, 26(1), 118–143
The Business Performance Outcomes of Market Orientation Culture and Behaviours (183.33kB)
Neil A. Morgan and Douglas W. Vorhies (2018)
Book Chapter
Why CMOs Never Last (2.20MB)
Kimberly A. Whitler and Neil A. Morgan (2017)
Harvard Business Review, July-August, 3-10
Firm Capabilities and Growth: The Moderating Role of Market Conditions (912.54kB)
Hui Feng, Neil A. Morgan & Lopo L. Rego (2017)
Journal of the Academy of Marketing Science, 45(1), 76-92
The Criticality of CMO-CIO Alignment (922.23kB)
Kimberly A. Whitler, D. Eric Boyd & Neil A. Morgan (2017)
Business Horizons, 60, 313—324
Benchmarking Retail Shoppability (3.85MB)
Raymond Burke and Neil A. Morgan (2017)
Journal of Shopper Research, 50-59
Assessing Performance Outcomes in Marketing (327.62kB)
Constantine S. Katsikeas, Neil A. Morgan, Leonidas C. Leonidou, & G. Tomas M. Hult (2016)
Journal of Marketing, 80(2), 1–20
Do Managers Know What their Customers Think and Why? (516.16kB)
G. Tomas M. Hult, Forrest V. Morgeson III, Neil A. Morgan, Sunil Mithas & Claes Fornell (2016)
Journal of the Academy of Marketing Science, 45(1), 37-54
Marketing Department Power and Firm Performance (351.33kB)
Hui Feng, Neil A. Morgan, & Lopo L. Rego (2015)
Journal of Marketing, Vol. 79 (September), 1–20
“Greening” the Marketing Mix: Do Firms do it and Does it Pay Off? (612.06kB)
Constantinos N. Leonidou, Constantine S. Katsikeas & Neil A. Morgan (2013)
Journal of the Academy of Marketing Science, 41(2), 151-170
Reexamining the Market Share– Customer Satisfaction Relationship (158.20kB)
Lopo L. Rego, Neil A. Morgan, & Claes Fornell (2013)
Journal of Marketing, Vol. 77, 1–20
Marketing and Business Performance (295.74kB)
Neil A. Morgan (2012)
Journal of the Academy of Marketing Science, 40(1), 102-119
Export Marketing Strategy Implementation, Export Marketing Capabilities, and Export Venture Performance (539.53kB)
Neil A. Morgan, Constantine S. Katsikeas & Douglas W. Vorhies (2012)
Journal of the Academy of Marketing Science, 40:271–289
The Effect of Brand Acquisition and Disposal on Stock Returns (281.38kB)
Michael A. Wiles, Neil A. Morgan, & Lopo L. Rego (2012)
Journal of Marketing, Vol. 76, 38–58
Marketing Capabilities for B2B Firms (350.18kB)
Neil A. Morgan and Rebecca J. Slotegraaf (2012)
Book Chapter
Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)? (167.50kB)
Richard A. Gooner, Neil A. Morgan, & William D. Perreault Jr. (2011)
Journal of Marketing, 75(6), 18-33
The Impact of Product Market Strategy-Organizational Culture Fit on Business Performance (331.75kB)
Larry Yarbrough, Neil A. Morgan & Douglas W. Vorhies (2011)
Journal of the Academy of Marketing Science, 39(5), 555-573
Brand Portfolio Strategy and Firm Performance (114.37kB)
Neil A. Morgan & Lopo L. Rego (2009)
Journal of Marketing, 73(1), 59–74
Market Orientation, Marketing Capabilities and Firm Performance (118.57kB)
Neil A. Morgan, Douglas W. Vorhies & Charlotte H. Mason (2009)
Strategic Management Journal, 30(8), 909-920
Consumer-Based Brand Equity and Firm Risk (135.30kB)
Lopo L. Rego, Matthew T. Billett, & Neil A. Morgan (2009)
Journal of Marketing, Vol. 73, 47–60
Linking Marketing Capabilities with Profit Growth (183.81kB)
Neil A. Morgan, Rebecca J. Slotegraaf, Douglas W. Vorhies (2009)
International Journal of Research in Marketing, 26, 284–293
Can Behavioral WOM Measures Provide Insight into the Net Promoter© Concept of Customer Loyalty? (65.62kB)
Neil A. Morgan & Lopo L. Rego (2008)
Marketing Science, Vol. 27, No. 3, 533-534
Focal Supplier Opportunism in Supermarket Retailer Category Management (520.92kB)
Neil A. Morgan, Anna Kaleka & Richard A. Gooner (2007)
Journal of Operations Management, 25, 512–527
Resource–Performance Relationships in Industrial Export Ventures: The Role of Resource Inimitability and Substitutability (169.48kB)
Neil A. Morgan, Douglas W. Vorhies & Bodo B. Schlegelmilch (2006)
Industrial Marketing Management, Vol. 35, 621–633
The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance (137.64kB)
Neil A. Morgan & Lopo L. Rego (2006)
Marketing Science, Vol. 25, No. 5, 426-439
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage (164.56kB)
Douglas W. Vorhies and Neil A. Morgan (2005)
Journal of Marketing Vol. 69, 80–94
Understanding Firms’ Customer Satisfaction Information Usage (215.59kB)
Neil A. Morgan, Eugene W. Anderson, & Vikas Mittal (2005)
Journal of Marketing Vol. 69, 131–151
Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment (192.21kB)
Neil A. Morgan, Anna Kaleka, & Constantine S. Katsikeas (2004)
Journal of Marketing, Vol. 68, 90–108
Supportiveness of Organizational Climate, Market Orientation, and New Product Performance in Chinese Firms (162.82kB)
Yinghong (Susan) Wei and Neil A. Morgan (2004)
The Journal of Product Innovation Management, 21:375-388
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance (3.28MB)
Douglas W. Vorhies and Neil A. Morgan (2003)
Journal of Marketing, 67(1), 100-115
Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study (264.17kB)
Neil A. Morgan, Shaoming Zou, Douglas W. Vorhies & Constantine S. Katsikeas (2003)
Decision Sciences, Vol. 34, No. 2
Marketing Productivity, Marketing Audits, and Systems for Marketing Performance Assessment - Integrating Multiple Perspectives (181.20kB)
Neil A. Morgan, Bruce H. Clark & Rich Gooner (2002)
Journal of Business Research, 55, 363–375
Product Quality Alignment and Business Unit Performance (134.81kB)
Neil A. Morgan & Douglas W. Vorhies (2001)
Journal of Product Innovation Management, 18, 396–407
Firm-Level Export Performance Assessment: Review, Evaluation, and Development (1.73MB)
Constantine S. Katsikeas, Leonidas C. Leonidou & Neil A. Morgan (2000)
Journal of the Academy of Marketing Science, 28(4), 493-511
Interactions Between Marketing and Quality at the SBU Level: Infiuences and Outcomes (1.97MB)
Neil A. Morgan and Nigel F. Piercy (1998)
Journal of the Academy of Marketing Science, Vol. 26, No. 3, 190-208
Relationships between Sales Management Control, Territory Design, Salesforce Performance and Sales Organization Effectiveness (1.43MB)
Nigel F. Piercy, David W. Cravens and Neil A. Morgan (1999)
British Journal of Management, Vol. 10, 95-111
Competitive Advantage, Quality Strategy and the Role of Marketing (1.23MB)
Neil A. Morgan and Nigel F. Piercy (1996)
British Journal of Management, Vol. 7, 231-245
Market-Led Quality (934.75kB)
Neil A. Morgan and Nigel F. Piercy (1992)
Industrial Marketing Management, 21, 111-118
Salesforce Performance and Behaviour-based Management Processes in Business-to-Business Sales Organizations (130.31kB)
Nigel F. Piercy, David W. Cravens and Neil A. Morgan (1998)
European Journal of Marketing, Vol. 32 No. 1/2, 79-100
The Marketing Planning Process: Behavioral Problems Compared to Analytical Techniques in Explaining Marketing Plan Credibility (1.33MB)
Nigel F. Piercy and Neil A. Morgan (1994)
Journal of Business Research, 29, 167-178
Mission Analysis: An Operational Approach (9.95MB)
Nigel F. Piercy and Neil A. Morgan (1994)
Journal of General Management, Vol. 19, No. 3
Strategic and Operational Market Segmentation: A Managerial Analysis (1.01MB)
Nigel F. Piercy and Neil A. Morgan (1993)
Journal of Strategic Marketing, Vol. 1, 123-140
Internal Marketing - The Missing Half of the Marketing Programme (1.28MB)
Nigel F. Piercy and Neil A. Morgan (1991)
Long Range Planning, Vol. 24, No. 2, 82-93