You sick of post-covid prognosticators yet?
Monday, May 4th, 2020
My email is getting filled up with teasers for “reports”, invitations to webinars, podcasts and the like all offering to share insights with respect to fundamental shifts in the consumer and business landscapes that will become the “new normal”. For those reports, etc. that are data-based (either survey or observational), it seems unlikely that what we observe right now will be representative of much or a good place to project forwards from. Much better to look at pre-covid trends and see which have accelerated/decelerated over the past two or three months. Then you have multiple data points to work with as a starting point for forward projections instead of one single “non-normal” observation.