Neil A. Morgan

Biography

Neil A. Morgan is Professor of Marketing and Welch Family Chair in Business at University of Wisconsin-Madison. He was previously on the faculty at Indiana University’s Kelley School of Business. Neil has also held faculty positions at the University of Wales, Cardiff, Cambridge University, UNC-Chapel Hill, and the University of Michigan. He has a BA from the London School of Economics, and an MBA and PhD in business administration from the University of Wales. His primary research and consulting interests are in brand strategy, marketing capabilities, customer feedback systems, marketing strategy formulation and implementation, and marketing performance assessment.

Neil has published widely on strategic marketing and management topics. His research appears in Journal of Marketing, Journal of Marketing Research, Marketing Science, Strategic Management Journal, Journal of Operations Management, Harvard Business Review, Decision Sciences, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of International Marketing, Journal of Business Research, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Strategic Marketing, Journal of Marketing Management, British Journal of Management, European Journal of Marketing, Business Horizons, and Long Range Planning. He has served as Co-Editor and is currently Associate Editor of the Journal of Marketing, and is also an Associate Editor of Journal of the Academy of Marketing Science. Neil also serves on a number of other journal boards and program committees and is also the author of the book Professional Services Marketing, published by Heinemann.

Neil has consulted for a large number of firms in a variety of industries and in different parts of the world including the US, Europe, Asia, Latin America, Russia, and South Africa. He is also a multi-award winning MBA and doctoral program teacher and a frequent speaker in management development and executive education programs globally.

Past clients include: IBM, Johnson & Johnson, Hitachi Data Systems, Publix, Raychem, Microsoft, Dade Behring, Cummins, Eli Lilly, 3M, Circle K, Fifth-Third, United Healthcare, Coca-Cola, Asia, inc., CB Richard Ellis, Ingersoll-Rand, Wellpoint, U.S. Navy, National City, Bass, Medallia, Performance Food Group, Asia-Pacific Breweries, ConAgra, Deutsche Bank, and Kaiser Permanente.