Neil A. Morgan

Professor of Marketing and Welch Family Chair in Business, Wisconsin School of Business, University of Wisconsin-Madison

Welcome to my website. It is designed mainly as a password-protected resource for past students and consulting clients (members of “Morgan’s Marketing Scholars" Club) so that they can access my materials, papers, projects and thinking. If you qualify (you know who you are) and have not yet received a communication from me with the password, shoot me an email (neil.morgan@wisc.edu). In addition, if you want me to keep you updated when I add new content, email me a permanent email address and I will add you to the "Club" email list.

I have been promising this site for a long, long time. Finally, I have managed to set aside enough time to create the base materials to make it worthwhile. It will be a living, breathing entity from this point forward. I will add more materials as they become available, so check in periodically for updates.

If you are pondering your “one dumb question” request, take a look at the topics covered in the club section first. I am also including a separate blog page in the club section to share things I do not want made public yet (mainly concerning work in progress). In addition, if you are interested in getting involved in some of my research projects, take a look at the “New Projects” page and email me if you are interested.